So after much anticipation we were asked to turn our attention to the screen. And I for one, was most excited cause it started off with a bang. Big graphics and then the Elements boomed over the loudspeaker......"EARTH EARTH EARTH.......FIRE FIRE FIRE....WIND WIND WIND....WATER WATER WATER...." I swear to God I was just waiting for Captain Planet to jump out at us.(Ironically today is Earth Day..coincedence???hmmmm). Each element was accompanied with its relevant symbol which looks very much like it came from the movie 'The 5th Element'. I believe the symbols are actually of aboriginal origin. Correct me if I am wrong but did they not have a concert called Elements some time ago where the theme was also based on the same? I actually thoughtthat this presentation was going to have such a 'Wow' factor that it would prove that TRIBE was in trouble but then the movie ended abrubtly. Suddenly Machel's 'Rollin' started to play ...and then it stopped. Although I always appreciate an excuse for me to wine, most people were like OOOOOKKKK.Thats it? The presentation showed no sketches, no photos or any other teasers as to what the band actually comprised of or where they were going with the theme. By the way, What is the theme??? I was under the impression that they would have been soft launching the band as well as their theme for 2k9. So if the band is ELEMENTS then what is the theme? Cause I can't imagine it being the same thing cause what will you do next year? Rumour has it , it will be a Vegas theme but you would have never known that if I did not just put that idea in your head. But I say small thing because it now start, plenty more to go.
JW then introduced the band leader as Douglas John of former TRIBE headpiece Fame.I guess some people were also expecting to see Colin Mitchell up in front but he was very low key all night in the audience. I was very suprised that the only people put forward as representation of the band was Charlene, Jodi and Douglas. The leadership body seems to be a bit thin at the top but I guess its better than being top heavy. However this could be cause for concern if the weight of the band is on these few people especially considering Douglas' recent health issues. Douglas then gave his two cents. And to be quite honest I know no more now than I did before the show. He spoke of a band with less than 3000 people where you would have an all inclusive option or a costume only option. You would also be able to bring drink carts (like Harts). He then gave mention of some of the groups that would be producing sections.
It seems apparent that ELEMENT is almost entirely comprised of close knit crews of people who came together to produce a band. He mentioned sections by Red Hoes,Eyes Wide Shut and Jamboree.Other section leaders included Jodi and Lara Littlepage, Corinne Camacho and Natalie Ali among Others. A little Birdie told me Black Velvet would be up in there as well.We were also given the promise of cheaper costumes. I can't wait to see how that affects their competitors' pricing. It was also hard not to ignore the fact that the section leaders were of a predominantly lighter complexion and that many had a base from Harts. The crowd present was however very mixed. I am still wondering how the management of the band will function with such a broad base of contributors.I have never heard of one section being led by 5 people. And exactly how many of these people have any experience in section making is unclear.
Douglas's speech was very short and JW took back the stage and reintroduced Charlene to give the vote of thanks in which we were blessed with 2 for 1 specials courtesy Elements. JW then asked us to again turn our attention to the screens for 'what to expect'. So i got excited again and guess what,they replayed the first movie. (Huh?) And then it was over. The after party was not much different than the vibe before which was quite dead. I guess its just too early in the week for some people to party, I did not stick around too long after.Tribe's crew was noticeably absent from the affair.The only other band leaders I saw were from Island People. I was very disappointed that the content of the production was not more informative. I did not expect to see a costume but I was still hoping for at least one.
I think Elements has good intentions of developing a better band than Tribe but it still remains to be seen if they can get things in place to pull it off. Douglas indicated that their band launch will also be in July and this is after he has just come off of TRIBE's production not more than two months ago. I don't entirely believe that ELEMENTS has their camp in order and that the key selling points of the band have been properly developed. I also don't believe that their designs are confirmed and at an advanced stage of development or production that Tribe certainly is. The soiree this evening did very little to contradict that. The event seemed to be very 'thrown together' with the sole purpose of beating TRIBE to the punch.It served very little purpose but to say "This band name is Elements". In effect I think this event may hurt them more than help them because in their haste to be first out the gate , they did not present themselves as well as I believe they could have if they had spent a bit more time.
Point in fact....who is the communication manager?If I was working for a daily paper (and not my out a timin self) I would have no clue who to contact for more information. Better yet who is the marketing manager? At the very least a flier could have been distributed with promises of what is to come. A email address maybe? I still would have liked to see some sort of decor, a fire man , a water man, a earth man and a wind man in the dance. Rule number one in business management have,a vision and mission statement. I am still unclear as to what ELEMENTS really stands for as compared to what they 'looking to do'. I can only presume that their motto is "ALL AS ONE" since I read that on a T-shirt but we can't know for sure what it was supposed to be cause no one really explained it. I myself had a million and one questions to ask. Like how they working out that inclusive and non inclusive thing? Will it each section be designated as either completely all inclusive or non inclusive or will each section have an all inclusive or non inclusive option? How they regulating that ? In some ways they seem to be taking a step back to Poison Originale. I really hope that ELEMENTS will be able to tighten up their act a bit and produce a fantastic band launch. I am still anxiously waiting to see what they coming with.